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TNT - On Skin


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TNT - On Skin


TNT - ON SKIN

TNT Energy Drink was the official sponsor of 2015 São Paulo Fashion Week, and to unite these two worlds, fashion and attitude, we created a film as well the action that took place during the event: a tattoo stand, making free tattoos to everyone.

Campaign video

Making of

Photos by me.

Key visual

This was the key visual of the campaign for use on various media formats.

Agency: Young & Rubicam
Copywriter: Caio Fortes
Art Director: Marcelo Nava
ACD: Daniel Groove
Sound Studio: Coletiva Produtora
Production Company: Doiddo Filmes
Director: Roney Giah

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Itaipava Beer - Horário de Verão "Summer Time"


Itaipava Beer - Horário de Verão "Summer Time"


Horário de Verão "Summer time"

In Brazil, between October and February, we have the "summer time" or "daylight saving time", as some people say. During this time we have beautiful and long sunny days, with barbecue, pool party, and all the pretty things you can do on summer. To celebrate this season, Itaipava Beer created a promotional campaign to give discount on beer packs, on supermarkets every thursday. In the films, people stop everything they are doing to buy Itaipava Beer with a great price, when they listen to the scream: "SUMMER TIME!"

Swimming pool

Barbecue

Telephone

Haircut

Ladder

Agency: Young & Rubicam
Copywriter: Lucas Arruda, Tales Torres
Art Director: Marcelo Nava
ACD: Daniel Groove
Sound Studio: LOUD
Production Company: Mixer
Director: Amilcar Armando Oliveira da Silva

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TNT - Contra Maré


TNT - Contra Maré


tnt - Contra maré  "AGAINST THE TIDE"

What to do with 3 surfboards spray painted by two great artists such as Lelo and Mack? Give away as a present for the fans of TNT Energy Drink on Facebook, of course. But "give" with that TNT way, right?

Campaign video

HOW IT WORKS

1 - We create a huge virtual sea, and dropped the boards there.

2 - In this sea, some characters was trying to help you in the search, others was trying to throw you to the seabed.

3 - Who was brave enough to find the board, led it home.

  Website Home

 

Website Home

Game interactions

Game interactions

Game navigation

Surfboards

Surfboards

Agency: Young & Rubicam
Copywriter: Tales Torres
Art Director: Marcelo Nava
Creative Director: Marcelo Fedrizzi, Rafael Merel, Cristian Santoro
Sound Studio: LOUD
Production Company: Bossa Nova Films
Director: Lívia Gama

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Peugeot - Felipão and the Sales Team


Peugeot - Felipão and the Sales Team


Felipão and the peugeot sales team

2014 was the year of the FIFA World Cup in Brazil. As soccer was the only spoke in the country, we created some films with a sales team to help Luiz Felipe Scolari, the brazilian coach, to choose a perfect car for him. But this team was not a regular one, the sellers were: a fanatical fan, a soccer player, a broadcaster and a referee.

Felipão

Fanatical fan

Soccer player

Broadcaster

Referee

Agency: Young & Rubicam
Copywriter: Tales Torres
Art Director: Marcelo Nava
Creative Director: Cristian Santoro
Production Company: Cine Cinematográfica
Director: Cris Vida

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Casa Hope - Quit to Help


Casa Hope - Quit to Help


quit to help by casa hope

An app that helps people quit smoking but with a twist: while controlling the number of cigarettes people will not smoke, the app calculates how much they would spend and directs the money to Casa Hope, an institution that looks after kids in need with cancer.

Video Case

Home | Donate | Panic Button

Home | Donate | Panic Button

Panic Button Video - "Do you really want to smoke right now?"

Agency: Young & Rubicam
Copywriter: Tales Torres, Marina Erthal
Art Director: Marcelo Nava, Mariana Guedes
Creative Director: Cristian Santoro
VP: Rui Branquinho

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Crystal Beer - Songline


Crystal Beer - Songline


crystal songline

Every song has an inspiration: a love story, a tribute or even a beer. What if a Crystal Beer fan on facebook become an inspiration for a new country music success? Songline Crystal turns your Facebook timeline on a country song.

  Website Home

 

Website Home

How it works

1 - The participant accesses the contest tab on the fanpage of Crystal Beer.

2 -  Sign your Facebook as a candidate.

3 - A selected group and some famous composers evaluate all subscribers and decide who are the 10 finalists.

4 - The fans choose the winner by vote.

Registration form

Registration form

  Facebook posts

 

Facebook posts

  Facebook posts

 

Facebook posts

Agency: Young & Rubicam
Copywriter: Lucas Arruda
Art Director: Marcelo Nava
Creative Director: Marcelo Fedrizzi, Rafael Merel

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Itaipava Beer - Sand Poster


Itaipava Beer - Sand Poster


itaipava sand poster

Some Brazilian street artists can create beautiful landscapes with colored sand in small glass bottles. In the same way, we will create a poster made entirely of sand, communicating the Summer 100% of Itaipava beer. This poster will be present in bus stops throughout the city of São Paulo.

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Agency: Young & Rubicam
Copywriter: Tales Torres
Art Director: Marcelo Nava
Creative Director: Cristian Santoro